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Why the iGaming industry keeps consolidating: the deal logic
Licensing and compliance costs barely scale with the size of the business: why that pushes the industry to merge and where deals fail to deliver
Mobile traffic in iGaming: the app store constraint
App store rules turn publishing into a compliance project of its own: the formats used instead and how media buying changes as a result
Retainly
Retainly owns the conversation with the player after registration: behavioural segmentation, message scenarios across email, push and messengers, testing of mechanics, and bonus cost accounted for in campaign performance. The product plugs into the operator platform through events and does not require moving the player profile into a separate system. The buyers are the CRM and marketing teams of operators that have outgrown manual campaigns but are not ready to roll out a general-purpose enterprise suite. The stage is first commercial deployments and build-out of the reporting module.
Raising: $2.4M / 12%
Project page →Player value: what goes into the metric and how it is calculated
The player value metric has no single definition: what it includes, how the predicted version differs from the historical one and where it breaks
Gambling advertising rules in Europe: why they differ by country
There is no pan-European standard for gambling advertising: the layers that shape national rules and what they mean for a media plan
Game certification: what independent test labs actually do
An accredited laboratory audits the RNG and the game maths: how the procedure works and why certification is repeated for every market
Geolocation and territorial restrictions: how they work
A licence is valid on a defined territory, so the operator must establish reliably where a player is connecting from, and not from a single signal
In-play betting: latency and data quality requirements
Betting during an event hinges not on the interface but on data latency: every extra moment of desynchronisation is direct exposure for the book
Bookmaker margin: how it is priced in and why it moves
The overround is set at the pricing stage, but its size depends on the market and the realised figure almost never matches the theoretical one
Sportsbook and casino: how the economics of the two verticals differ
Both verticals often sit under one brand, yet their revenue source, risk profile and cost structure are built on fundamentally different logic
Gambling affiliate SEO: why it is a discipline of its own
Paid-advertising limits, a sensitive vertical and multi-jurisdiction project structures turn gambling SEO into a craft of its own
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