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Mobile traffic in iGaming: the app store constraint
App store rules turn publishing into a compliance project of its own: the formats used instead and how media buying changes as a result
Player value: what goes into the metric and how it is calculated
The player value metric has no single definition: what it includes, how the predicted version differs from the historical one and where it breaks
Gambling advertising rules in Europe: why they differ by country
There is no pan-European standard for gambling advertising: the layers that shape national rules and what they mean for a media plan
Gambling affiliate SEO: why it is a discipline of its own
Paid-advertising limits, a sensitive vertical and multi-jurisdiction project structures turn gambling SEO into a craft of its own
Retention in iGaming: the metrics operators actually watch
Retention is not one number: cohort returns, session frequency, deposit behaviour and churn each answer a different question
How bonuses work and what a wagering requirement is
A wagering requirement sets how much betting turnover must be generated before bonus funds become withdrawable money
CPA, Revshare and Hybrid: How Affiliate Payout Models Differ
The three affiliate payout schemes distribute risk between partner and operator differently, which is why each suits a different kind of traffic
What GGR and NGR Mean and Why Operators Count Them Differently
Two core revenue metrics in online gambling are captured at different stages, and the deduction list decides what the number actually means
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