Catena Media

Catena Media is an affiliate marketing and lead generation company operating in the iGaming industry. It does not run any gambling operations itself; it belongs to the media side of the business, attracting audiences interested in casino games and sports betting and channelling them towards licensed operators. Its customers are online casino operators and sportsbooks, for which Catena Media acts as a channel for acquiring new players in regulated markets.

The core of the business is a portfolio of comparison and review websites in the casino and sports betting verticals. The portfolio is made up of individual projects, each aimed at a particular market or niche within those verticals. These sites publish reviews and side-by-side comparisons of operators, help users navigate the available offers and pick a suitable platform, and are monetised on an affiliate basis: operators pay for players referred through the portfolio's websites. The company's strategic focus is on regulated markets — jurisdictions where online gambling is legal and licensed — including North America.

Catena Media was founded in 2012 and is headquartered in Malta. More information about its activities and projects is available on the official website, catenamedia.com.