Retention & CRM Webinar: Keeping Players Engaged

<p>An online webinar on working with a player base, aimed at CRM managers, analysts and operator marketing teams. The format is a single talk followed by a question session.</p><h2>What is covered</h2><p>The session works through the player lifecycle: how a base is segmented, how scenarios differ between new and returning users, and which metrics are used in place of one-off activity counts. It also examines how bonus mechanics affect retention and why wagering conditions have to be costed alongside acquisition spend.</p><ul><li>base segmentation and triggered communications;</li><li>retention metrics and cohort analysis;</li><li>bonuses, the wagering requirement and what they cost;</li><li>contact channels and how often a player is approached.</li></ul><p>The webinar materials stay available to participants once the broadcast has ended.</p>