July 2026
Published in July 2026. 25 articles
Why the iGaming industry keeps consolidating: the deal logic
Licensing and compliance costs barely scale with the size of the business: why that pushes the industry to merge and where deals fail to deliver
Mobile traffic in iGaming: the app store constraint
App store rules turn publishing into a compliance project of its own: the formats used instead and how media buying changes as a result
Player value: what goes into the metric and how it is calculated
The player value metric has no single definition: what it includes, how the predicted version differs from the historical one and where it breaks
Gambling advertising rules in Europe: why they differ by country
There is no pan-European standard for gambling advertising: the layers that shape national rules and what they mean for a media plan
Game certification: what independent test labs actually do
An accredited laboratory audits the RNG and the game maths: how the procedure works and why certification is repeated for every market
Geolocation and territorial restrictions: how they work
A licence is valid on a defined territory, so the operator must establish reliably where a player is connecting from, and not from a single signal
In-play betting: latency and data quality requirements
Betting during an event hinges not on the interface but on data latency: every extra moment of desynchronisation is direct exposure for the book
Bookmaker margin: how it is priced in and why it moves
The overround is set at the pricing stage, but its size depends on the market and the realised figure almost never matches the theoretical one
Sportsbook and casino: how the economics of the two verticals differ
Both verticals often sit under one brand, yet their revenue source, risk profile and cost structure are built on fundamentally different logic
Gambling affiliate SEO: why it is a discipline of its own
Paid-advertising limits, a sensitive vertical and multi-jurisdiction project structures turn gambling SEO into a craft of its own
Retention in iGaming: the metrics operators actually watch
Retention is not one number: cohort returns, session frequency, deposit behaviour and churn each answer a different question
How bonuses work and what a wagering requirement is
A wagering requirement sets how much betting turnover must be generated before bonus funds become withdrawable money
Crypto payments for operators: what changes in processing
Accepting crypto changes less about the cashier than about payment finality, exchange-rate accounting and the order of AML checks
Why high-risk acquiring costs more than ordinary processing
Pricing in high-risk acquiring reflects chargeback probability, withheld reserves and the cost of supervising the merchant
Turnkey vs white label: how a launch model is chosen
The two fast-start models differ less in speed than in who holds the licence, the supplier contracts and the player funds
What white label means in iGaming and when it makes sense
Launching under someone else's licence removes part of the entry barrier, but it also caps control over the product and over the money
Live casino: inside the studio and why the format is expensive
The live dealer format combines television production with real-time event recognition, and that is what shapes its cost structure
Provider, aggregator, platform: who is who in content supply
Three roles in game content supply are often confused, yet each answers for something different — from game maths to the wallet and reporting
RTP and slot volatility: what these numbers actually describe
Two parameters of a game's maths model describe the distribution of payouts over the long run and say almost nothing about a single session
Player limit tools and self-exclusion: how they are built
Limits, time-outs and self-exclusion: how these mechanisms are implemented on the platform side and why the check belongs at wallet level
KYC and AML in Online Casinos: What Operators Check and Why
Identity verification and transaction monitoring are not red tape but a licence condition wired into the payment and gaming stack
MGA, UKGC and Curacao Licences: What Separates Them for Operators
The licence jurisdiction sets the depth of supervision, the payment channels available and the markets an operator may accept players from
CPA, Revshare and Hybrid: How Affiliate Payout Models Differ
The three affiliate payout schemes distribute risk between partner and operator differently, which is why each suits a different kind of traffic
How the Revenue Share Model Works in Affiliate Marketing
An affiliate earns a share of referred players' revenue for as long as they stay active, and almost every condition of the scheme is set by contract
What GGR and NGR Mean and Why Operators Count Them Differently
Two core revenue metrics in online gambling are captured at different stages, and the deduction list decides what the number actually means