Revenue share is a compensation model in which an affiliate receives a share of the revenue generated by the players it refers, and keeps receiving it for as long as those players remain active. Unlike a one-off acquisition fee, the partner's income is spread over time and depends directly on traffic quality.
The calculation base
The share is not applied to betting turnover but to the net gaming revenue attributed to the partner's traffic. The decisive question is what the operator deducts before the calculation: bonuses, payment fees, gaming duty, provider royalties. The percentage on its own says almost nothing — a high share of a heavily trimmed base can end up worse than a moderate share of a narrow one.
Negative balances and tiers
If a partner's players win more than they lose over a month, the result turns negative. What happens next is set by the contract: with carryover the deficit rolls into the next period, without it the counter resets. The second common mechanism is a tiered scale, where the percentage rises as referred revenue grows.
How long a player stays attributed
The classic arrangement is lifetime attribution of the player to the partner. Fixed terms also exist, as do clauses that deactivate a dormant affiliate account and stop payments on its players from that point on. This is a matter of contract, not an industry norm, and the clause should be read before any traffic is connected.
Revenue share rewards the long-term value of an audience. The model therefore suits partners working with retainable traffic, and works poorly wherever a player's value is exhausted in the first week.